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NMB Launches NMB Student Account Promotion
Published: 15. August 2008, Dar es Salaam
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Late last year NMB introduced the first student account in Tanzania targeting students studying in colleges all over Tanzania. The introduction of the NMB Student Account was aimed at tapping new clients and through that underlining that NMB is a bank for everyone in Tanzania.
Today, NMB launched a new campaign for students. Students that open an NMB Student Account will not only benefit from the standard features of the product (low opening balance of TZS 2,000, free ATM withdrawal and free Deposits), but they also enter into a draw of TZS 1,000 to TZS 500,000 per day. Further to the benefits, students opening the account will have an automatic entry into a draw to win attractive prizes such as; Mini DVD players, NMB Student Account T-shirts, NMB Pen and some lucky winners could double their account!
NMB's large network is also a major benefit to students as they do not have to travel with cash to their colleges. Their parents or relatives can easily and safely deposit money into their account.
During the same event, the NMB Chief Commercial Officer Bas Nierop launched a program called Brand Ambassadors. These are students who have been selected by their fellow students to support NMB Student Account promotion in their colleges. Through this drive NMB expect to have bandwagon effect in colleges and encourage more students to choose NMB as their most preferred brand.
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